an outside read · june 2026
for Sara, Devi & the WOW Cakes team

Fourteen years and a 4.7-star rating, behind a placeholder website.

An outside read of WOW Cakes.

I the baseline

What's already in place.

First, what's already working. The gaps later have nothing to do with the cake.

fourteen years

Established wedding bakery

14+ years making wedding and party cakes in Wichita. 50 flavors, 33 fillings, gluten-free and vegan options.

establishedveteran & woman-owned
the reviews

4.7 stars, 93 reviews

4.7 out of 5 on WeddingWire across 93 reviews. Recommended by 93% of couples who reviewed.

4.7 ★ · 93 reviews
the audience

6,500+ following

6,500+ followers on Facebook, an active Instagram. Listed endorsements from photographers, caterers, and florists.

6,500+ followers
Everything a customer experiences in person is working.
The weak link is the part they hit before they ever call.
II the leak

The website is a "coming soon" page, and it's dropping leads.

This is the part that's costing money. It's also entirely fixable.

in your own words, today
If you have attempted to contact us through this site and there is no response, please call or email us directly. Sometimes this site doesn't pass on your contact information.
— posted on your own WeddingWire listing

Someone finds you, fills out the form, and hits send. Sometimes it never arrives. They assume you're booked or uninterested, and go elsewhere. The lead is gone before you know it existed.

III who shows up first

The competition shows up first.

Someone searching "Wichita wedding cake" meets the competitors first. Their websites work and load a quote form. The placeholder doesn't.

Competitors with real, modern sitesown the search
Wedding directories (WeddingWire, The Knot)rent you your own leads
WOW Cakesa placeholder + a broken form

With 93 reviews behind it, WOW Cakes should rank at the top of this list. The website is the one thing holding that back.

IV what we'd build

A website that matches the reviews.

Three pieces fix the leak. Three more bring the orders in.

piece one

A real website.

A site at your own name: gallery, flavors, the story, reviews up front. It replaces the placeholder and reflects the 4.7-star record.

replaces the "coming soon" page
piece two

A quote form that actually works.

Every inquiry lands in your inbox and a text, instantly, with a copy you can't lose. No more silent drops. No more lost brides.

stops the leak for good
piece three

The cake-design quiz.

A bride picks the occasion, the vibe, the flavors and fillings, the look. She gets matched ideas, then books a tasting, while you walk in already knowing her dream cake.

turns browsers into consults
and then

A real gallery.

Your best cakes, organized by wedding, birthday, and theme. The photos that close the booking, finally working for you.

your portfolio, not just Facebook
and then

Reviews, front and center.

The 4.7 stars and top testimonials on your own site, plus an after-the-event review ask. So one low-volume Yelp page doesn't outweigh 93 strong reviews.

your reputation, owned
and then

Google Business cleanup.

Claim and polish the Google profile: hours, photos, the new site, the booking link. So the map result works as hard as the cake does.

owns the local search
V run your own numbers

What catching those leads is worth.

Plug in your real numbers. Conservative assumptions throughout. The results update as you type.

your reality
your year-one upside
recovered revenue, conservative
caught leads + a working funnel that closes more of them
extra cakes booked / year
from a form that delivers + a quiz that qualifies
leads stopped from leaking / year
every one of these was finding you already
Conservative throughout. The fee only starts after real growth (see below), so it never arrives before this does.
VI how the partnership works

Free first. A fee only if it works.

No upfront cost, no retainer, no risk. We build it, then prove it before money is ever discussed.

months one through six

Completely free.

  • Everything built: website, working quote form, cake quiz, gallery, reviews, Google cleanup
  • Live and running for three to six months
  • No charge during that window
only then, and only if

$200 / month.

  • Starts only once booked orders rise 20% above your baseline
  • You review the numbers first
Either side can step away with 30 days notice.
You keep all the static work: the site, the copy, the photos, the graphics, regardless of how it ends.
In the free window, all we ask is a shoutout, a small site credit, and referrals when they come up naturally.

The next step is a conversation. When you want to have it:

hello@ksautomate.com